Hi, I’m Sam Shar. I write about digital transformation, enterprise digitization, and consultancy leadership.
Sam Shar is the CEO of enterprise technology consulting firm Trend-Setters Consulting, Inc. (TSCi).
Based in Los Angeles and operating across North America, TSCi delivers specialized talent and strategic solutions to Fortune 500 companies including the Bank of America, HP, and Xerox.
Following the passing of his father, who founded the company, Shar assumed leadership and repositioned TSCi from a relationship-driven boutique firm into a scalable enterprise partner – whilst safeguarding its commitment to performance and accountability.
He regularly speaks and writes about how organizational layers dilute ownership at consultancies, the importance of boutique firms maintaining accountability with scale, how firms must prioritize execution above all else, and avoiding AI hype cycles that move independently to needs and results.
His commitment to these principles, instilled by his father, has allowed him to strengthen executive-level relationships within major financial institutions and technology providers, expand high-margin service offerings, and accelerate multi-million-dollar annual revenue growth for the firm.
Beyond his leadership of TSCi, Shar maintains an active investment portfolio across real estate and private ventures.
A devoted father of two young children, he views leadership through the lens of legacy. For Shar, business growth and family stewardship are not separate pursuits, but aligned commitments. For this reason, TSCi’s services can exceed the quality of those of their largest competitors, without losing the benefits of a family-run business model and attitude.
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Frequently Asked Questions
What kinds of digital transformation are you and TSCi experts in?
Most of our work sits where large organizations get stuck: modernizing legacy infrastructure, turning paper-heavy operations into searchable systems, and fixing workflows that slow down decision-making. We also lead enterprise delivery programs, data analysis initiatives, and operational cost optimization, where clear ownership and speed matter more than adding another layer of consultants.
How can I tell what kind of digital transformation consultancy I need?
Start with where execution is failing. If projects drag, teams spend hours on manual work, or leadership lacks clear data to make decisions, the issue is rarely technology alone; it is ownership, workflow design, and delivery discipline. If you are facing any of these issues, then we might be the right partner for you.
What does working with you on digital transformation typically look like?
We begin by identifying where work slows down, and where resources are being wasted inside your operation, and who truly owns the outcome. Then we embed experienced operators who help deliver the change directly, keep leadership informed, and drive measurable results instead of producing reports that sit on a shelf.
Who is the digital transformation newsletter for?
This newsletter is written for enterprise operators who carry real delivery pressure: CIOs, infrastructure leaders, security heads, and senior IT executives responsible for budgets and outcomes. If you manage large systems, tight deadlines, and internal bureaucracy, the issues discussed here will feel very familiar.
How often do you send the newsletter, and what will I get in each edition?
The newsletter goes out once a month, and each issue focuses on one practical problem inside enterprise execution, from modernizing legacy environments to fixing stalled transformation programs. Expect clear opinions, short frameworks, and real delivery lessons drawn from work inside large organizations.
