About Sam

CEO, Trend-Setters Consulting (TSCi) · Los Angeles

Sam Shar is the CEO of Trend-Setters Consulting (TSCi), a family-built, minority-owned enterprise technology consultancy based in Los Angeles.

Sam Shar and his wife Krista
Sam Shar

TSCi has worked inside Fortune 500 companies, including HP and Xerox, for four decades. It provides embedded operational support, IT staff augmentation and digital transformation across infrastructure, security, governance, analytics, end-user computing, and enterprise print, fax and document systems. Sam's father founded TSCi and built it on personal service and long client relationships.

Sam joined him in running the firm when his father became ill, and took over leadership after his passing. He has since moved TSCi from a relationship-driven boutique to a scalable enterprise partner, while keeping it family-built and minority-owned. Sam writes and comments on how enterprises should choose and manage technology partners.

He argues that a technology adviser should not be a salesperson, that consultancies should be judged on what they deliver rather than on their strategy decks, and that consultants should stay embedded after go-live until change sticks.

He makes the case for modernizing when it makes sense, not because you can, and for a disciplined, accountable approach to AI that ties every project to a measurable result. He also writes on entrepreneurship, including succession in family business, leading a firm a parent founded, and building and scaling new ventures.

With his wife, Krista, he is launching Freezer Society, a frozen treat brand, and invests in real estate and short-term rental properties. Sam writes the monthly newsletter The Delivery Gap. His bylines have appeared in Fast Company, Accounting Today, Board Agenda, Unite.AI, Channel Dive and Consulting.us, and he has been interviewed by Diginomica and SecurityBrief.

He studied at California State University, Northridge.

Background

Writes forFast Company, Accounting Today, Board Agenda, Channel Dive, Consulting US, Unite.AI, SecurityBrief US
StudiedCalifornia State University, Northridge
CEOTrend-Setters Consulting (TSCi)
AuthorThe Delivery Gap newsletter
ContributorFast Company and Accounting Today
ElsewhereLinkedIn ↗
Press photos4 photos, free to use with credit →
Sam Shar and his wife KristaSam Shar, CEO of TSCiSam Shar, CEO of TSCiSam Shar, CEO of TSCi

Most asked

Who is Sam Shar?
Sam Shar is the CEO of Trend-Setters Consulting (TSCi), a family-built technology consultancy that has worked inside Fortune 500 companies for four decades. He advises CTOs, CIOs, CMOs and boards on choosing the right partner, modernizing without wasting money and getting real results from technology. He is known for plain-spoken advice and for a simple belief that a technology adviser and a salesperson should not be the same person.
What does Trend-Setters Consulting do?
TSCi is technology advisory, not software sales. The firm places its people inside client teams, helps companies modernize step by step, from legacy print and fax to the cloud, and keeps tracking results for months after go-live to make sure the change sticks. Because it doesn't depend on selling any one vendor's product, it can recommend whatever actually fits the client's problem.
What does Sam Shar mean by 'modernization that makes sense'?
It means upgrading technology only where it solves a real business problem. Big upgrades tend to fail when they start with the software instead of the problem, and Lidl's SAP project, which cost hundreds of millions before the company went back to its old system, is the example Sam points to. His approach is to start with the pain, move in stages that can each show results and stay involved until people are actually using what was built.
How did Sam Shar come to lead Trend-Setters Consulting?
His father, Shahin, founded the firm and built it on personal service. Sam joined him in running it when his father became ill, then took over. He has since grown it from a relationship-driven boutique into an enterprise partner.
What should I ask before hiring a technology consultancy?
Sam suggests three questions. Is the firm free to recommend whatever works, or does it earn more from one vendor? Who will actually do the work, and will senior people stay involved? And will the firm be accountable for the outcome, not just the advice? He also recommends asking for named results from similar projects rather than a polished deck, and bringing your consultant into vendor pitches.

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