About Sam
CEO, Trend-Setters Consulting (TSCi) · Los Angeles
Sam Shar is the CEO of Trend-Setters Consulting (TSCi), a family-built, minority-owned enterprise technology consultancy based in Los Angeles.

TSCi has worked inside Fortune 500 companies, including HP and Xerox, for four decades. It provides embedded operational support, IT staff augmentation and digital transformation across infrastructure, security, governance, analytics, end-user computing, and enterprise print, fax and document systems. Sam's father founded TSCi and built it on personal service and long client relationships.
Sam joined him in running the firm when his father became ill, and took over leadership after his passing. He has since moved TSCi from a relationship-driven boutique to a scalable enterprise partner, while keeping it family-built and minority-owned. Sam writes and comments on how enterprises should choose and manage technology partners.
He argues that a technology adviser should not be a salesperson, that consultancies should be judged on what they deliver rather than on their strategy decks, and that consultants should stay embedded after go-live until change sticks.
He makes the case for modernizing when it makes sense, not because you can, and for a disciplined, accountable approach to AI that ties every project to a measurable result. He also writes on entrepreneurship, including succession in family business, leading a firm a parent founded, and building and scaling new ventures.
With his wife, Krista, he is launching Freezer Society, a frozen treat brand, and invests in real estate and short-term rental properties. Sam writes the monthly newsletter The Delivery Gap. His bylines have appeared in Fast Company, Accounting Today, Board Agenda, Unite.AI, Channel Dive and Consulting.us, and he has been interviewed by Diginomica and SecurityBrief.
He studied at California State University, Northridge.
Background
Most asked
Who is Sam Shar?
What does Trend-Setters Consulting do?
What does Sam Shar mean by 'modernization that makes sense'?
How did Sam Shar come to lead Trend-Setters Consulting?
What should I ask before hiring a technology consultancy?
Get in touch
For press, speaking or working with Sam.